Dermaliscio/ Beautyworld ksa 21-23 March

Beautyworld Saudi Arabia

3rd edition of dedicated trade fair for cosmetics, skincare, haircare, and fragrances targets Kingdom’s flourishing beauty marketPress ReleaseMarch 21, 2022SAUDI ARABIA

• Three-day Beauty Academy advances skills of hairdressers, make-up professionals and salon managers

Riyadh, Saudi Arabia: The 3rd edition of Beautyworld Saudi Arabia, the Kingdom’s only dedicated exhibition for beauty products, hair, fragrances, and wellbeing, opened today (21 March 2022) in Riyadh, marking its debut in the Kingdom’s capital and commercial hub.

Running for three days at the Riyadh International Convention & Exhibition Centre, the annual three-day event welcomes 76 exhibitors from 11 countries, all looking to make in-roads in Saudi’s Beauty and Personal Care (BPC) market that, according to analysts Euromonitor International (EMI), will reach a retail value of US$5.5 billion in 2022.

That’s a steady 2.6 percent increase over an estimated US$5.36 billion in 2021, while Saudi Arabia’s per capita spend on beauty and personal care will reach US$164 in 2022, placing it second only behind the UAE (US$229) for the entire Middle East region.

According to EMI, fragrances accounts for the largest share of BPC retail value in Saudi, at US$1.56 billion in 2022, up by four percent from US$1.49 billion in 2021.  This is followed by haircare (US$1.01 billion in 2022), skincare (US$738 million), colour cosmetics (US$641 million), and men’s grooming (US$542 million).

The opportunities are underlined by the global line-up of exhibitors at Beautyworld Saudi Arabia from Bahrain, USA, France, Poland, Turkey, and the UAE, backed up by a contingent of 32 Saudi-based exhibitors, all presenting their wares in one of the world’s most promising markets.

Among these is Dermaliscio, a Swiss-Italian Pharmaceutical brand that, along with its make-up, skin care and hair care range for men and women, is also launching its 15000 PPM Anti-Wrinkle Lifting Cream.

Dr. Maryam Dajani, General Manager of Dermaliscio’s distributor Embrace Health, said its entire range is designed with safe ingredients that are pre-tested to benefit the skin and enhance natural beauty.

“Our products are oil and cruelty free, dermatologically and microbiological purity tested, halal, free of preservatives, fragrances, alcohol and colorants, and they are tested for nickel, chromium and cobalt,” said Dr. Dajani.

“We want to empower people to choose what’s best, to choose above all the quality of the products they use on their faces.  Instead of Botox, we encourage people to use Hyaluronic acid, a naturally produced complex in the skin and a natural substitute for fillers.

“Instead of wearing makeup to cover scars, spots and acne, we encourage people to invest in a safe and a high quality makeup.  Instead of focusing on appearances, we focus on the details.”

Dr. Dajani said Riyadh, as the capital of Saudi Arabia, with numerous busy shopping centres and an attraction for people from different ages and nationalities, could be the best targeted place for the Dermaliscio brand to grow.

“Beautyworld Saudi Arabia 2022 will open a window for more men and women to know about our products that are designed with their best interests in mind, and will provide us with the exposure to the professional businesses in the Kingdom that can potentially be our partners,” she added.

Beautyworld Saudi Arabia 2022 is open daily from March 21-23 from 11am to 7pm.  It is the 5th Beautyworld event globally, following annual shows in Dubai (Beautyworld Middle East) and Japan (Beautyworld Japan, Beautyworld Japan West, and Beautyworld Japan Fukuoka).

More information is available at www.beautyworldksa.com

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