Beautyworld Dubai 2021 opens its Gates
Dubai, UAE: With travel restrictions easing around the world, international beauty companies from more than 50 countries, including 15 national pavilions, will reconnect at the 25th Beautyworld Middle East – the region’s largest international trade fair for the beauty industry –seeking to strengthen their foothold in, or gain a share of, an important and growing market.
Organised by Messe Frankfurt Middle East, Beautyworld Middle East will run from 5-7 October at Dubai World Trade Centre and assumes even greater significance as the first major in-person international beauty event of 2021.
A diverse mix of industry exhibitors will use the three-day platform to demonstrate new-to-market products and solutions, reconnect with partners and explore new opportunities in an expanding regional market, with latest Goldstein Market Intelligence report forecasting a 20% growth for premium cosmetics in the UAE alone by 2030.
The landmark 25th edition will, for the first time, include participation of exhibitors from Azerbaijan, Ghana, Hungary, Philippines, Serbia, and Syria, reinforcing Beautyworld Middle East’s status as a strategic gateway for the global industry.
“It is evident that there remains strong international appetite for the UAE market and Beautyworld Middle East is the bridge that connects manufacturers and prospective buyers and brands,” said Elaine O’Connell, Show Director for Beautyworld Middle East.
“The three-day event will provide the perfect platform for international and regional industry players to meet, in-person, for the first time since the pandemic. We are looking forward to three days of dialogue, networking and deal making.”
The show will host high-level international governmental agencies and trade delegations across 15 country pavilions. Among them is France. An event stalwart, this year’s French pavilion will host 71 French companies, including 55 first-time participants.
Dr. Maryam Dajani, General Manager of Dermaliscio’s distributor Embrace Health, said its entire range is designed with safe ingredients that are pre-tested to benefit the skin and enhance natural beauty.
“Our products are oil and cruelty free, dermatologically and microbiological purity tested, halal, free of preservatives, fragrances, alcohol and colorants, and they are tested for nickel, chromium and cobalt,” said Dr. Dajani.
“We want to empower people to choose what’s best, to choose above all the quality of the products they use on their faces. Instead of Botox, we encourage people to use Hyaluronic acid, a naturally produced complex in the skin and a natural substitute for fillers.
“Instead of wearing makeup to cover scars, spots and acne, we encourage people to invest in a safe and a high quality makeup. Instead of focusing on appearances, we focus on the details.”